Maximizing Brand Impact With Custom Beanies
It’s war for a brand to get decent visibility these days. Thousands of relatively new businesses in the USA shut down every year, and many of them are due to not being able to stand out from the competition. With businesses of all sizes starting to use technologies to enhance their marketing efforts, it’s now really challenging for businesses to get their value out to the right audience. Unless they resort to unconventional tactics, some of which are risky enough to throw a wrench into the works.
But there is one strategy that’ll likely yield great results if you do it right. Promotional products. You don’t have to spend much on them. You just have to be creative with them. True it doesn’t sound unconventional. But something that’s creative enough to catch your eye, with a text that’s impactful enough to make you think, you have to admit there is some degree of unconventionality.
Promotional Products
You have a large variety of options here – from customizable mug rugs to personalized sweatshirts & accessories. The product you choose to boost your brand’s visibility is just as important as your campaign plan. For instance, you don’t want to use promo hoodies for summer promotions. With the holiday season at its peak now, I think the most budget-friendly and cost-effective promo item that can deliver maximum impressions currently is a beanie.
Statistically, 85% of people that received promotional beanies from your brand will remember your brand for a while. These are impressions you can count on.
Customized Beanies
Sourcing wholesale beanies is a low-risk, minimum-investment and high-reward strategy. Headwear can easily start conversations about your brand if the distribution strategy is efficient. They are also known to be the top promo product that delivers the most impressions. The challenge is in making them worthy of those impressions.
When it comes to logo customization, placement is everything. For beanies, you can:
- Position your logo prominently on the front panel for maximum visibility
- Create intrigue with a smaller, strategically placed logo on the cuffs
- Use the rear of the beanie for larger, more elaborate designs
Embroidery & Patches
Embroidery elevates beanies in more ways than one. Apart from brand visibility, embroidered beanies can also offer a taste of the brand itself to the recipient. What I mean is an experience that connects them to a brand. High-quality thread work should communicate attention to detail however. Select thread colors that complement your brand’s color palette and you should be fine. The unique texture of a beanie can make embroidery a bit tricky as well.
If you don’t have enough time to embroider a few dozen beanies, you could go for patches instead. They offer even more versatility. Patches can display your brand’s personality or showcase its vision, or both. Because they are on-trend, the perceived value of those beanies will go up.
Different industries can leverage customized beanies uniquely. For instance, minimalist, sleek designs that reflect innovation work great for tech companies. Outdoor brands can use rugged patches or embroidery with an earthy tone. Nonprofits can also use patches to send a message.
Marketing Impact of Custom Beanies
Customized beanies offer remarkable brand exposure:
- Average wear frequency: 3-4 times per week
- Potential impressions per beanie: 500-1,000 per month
- Cost per impression: Significantly lower than traditional advertising channels
You don’t need a massive marketing budget to create impressive branded beanies. Work with manufacturers who offer:
- Bulk pricing
- Minimum order quantity flexibility
- Quick turnaround times
- Digital proofing
Customized beanies can work both as great merchandise and brand ambassadors. By thoughtfully designing them, your brand can certainly create lasting impressions that traditional advertising won’t be able to match.
